We start with ourselves and our team. A critical part to a better future is improved representation and equity. We work tirelessly on our company culture and value systems to ensure we are treating each other with the same integrity as we treat our customers, products, partners, and planet. We are a female- and minority-led company with diverse backgrounds and walks of life. Prior to Asha, we were each on our own mission to improve the health and well-being of others and our planet. Our CEO, Kirtan, volunteers for clean-up activities on the trails of Topanga State Park as well as the Ballona Wetlands to support local wildlife preservation. Chief Creative Officer, Karelaine, has dedicated her life to regenerative design both in the fields of sustainable landscape architecture and plant sciences. She is a co-instructor with her husband and Chief Scientific Officer at Asha, Nathan, at the Regenerative Studies Institute at Cal Poly Pomona. Dr. Nathan Walworth sees his mission as a Doctor for the Planet and has been researching climate and microbiome sciences from the Tropics to Antarctica for over a decade. Similarly, Dr. AJ Schlenger is an ecosystem analyst and ocean lover who saw hemp as a catalyst for systemic change. Head over to our team page to learn more.